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Introduction Regional Tourism Organization 4 (RTO4) invites interested vendor(s) to submit proposals for a Tourism Economic Impact Report for the County of Huron located in

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Introduction Regional Tourism Organization 4 (RTO4) invites interested vendor(s) to submit proposals for a Tourism Economic Impact Report for the County of Huron located in Southwestern Ontario. Background The Ministry of Heritage, Sport, Tourism and Culture Industries has divided Ontario into 13 regions and encourages the Tourism industry to form partnerships while taking a regional approach. RTO4 was incorporated in October 2010 pursuant to the Ontario Ministry of Tourism's new regional tourism management strategy. Region 4 is comprised of Huron County, Perth County, Waterloo Region and Wellington County. RTO4's goal is to grow the tourism economy through active partnerships in Huron, Perth, Waterloo and Wellington. Its strategy is to provide the necessary tools directly to operators and DMO's, empowering them to identify and develop the core assets that make the region unique. RTO4 has been called the "petri dish of tourism development in North America" by the former President of the Canadian Tourism Commission, Greg Klassen, specifically because of its innovative, analytical, and non-traditional approach to growing tourism and economic development

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