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___________ is a form of marketing communication in which a firm supports a worthwhile cause so that it will be perceived to be a good

___________ is a form of marketing communication in which a firm supports a worthwhile cause so that it will be perceived to be a good corporate citizen.

Select one:

a.Corporate image advertising

b.Advocacy advertising

c.Sponsorship

d.Viral marketing

e.Cause-related marketing

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