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Suppose that a small business wants to know more about existing or future customers. What kind of a marketing research problem you can sort with
Suppose that a small business wants to know more about existing or future customers. What kind of a marketing research problem you can sort with a small survey? Who will be the statistical population of interest and what sampling method would you use to get them to complete the survey? What changes to the 4Ps would be made as a result to the survey? What can be done with these results?
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