Question
Is Harmonie Water a global brand? Why? Why not? [ NOTE: I would like you to identify criteria/characteristics of global brands and then rate Harmonie
Is Harmonie Water a global brand? Why? Why not? [NOTE: I would like you to identify criteria/characteristics of "global brands" and then rate Harmonie along those criteria/characteristics. For example, what characteristics make Coca-Cola and McDonald's "global brands?" Be prepared to defend your answer on Harmonie's status.]
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
