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1. please review the incomplete marketing plan document below (I have to produce a marketing plan for a product I would like to launch with the "honest" company. I chose to launch a new product is breast milk due to the formula shortage) please see below components that are needed.

2. please focus on these particular sections below and Produce in great detail the following below for the launch of my new product (breast milk)

1)

2.1 Market Summary

2.1.2 Market Needs

2.1.3 Market Trends

2.1.4 Market Growth

2)

4.0Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.2.1 Sales Breakdown by Partner

4.2.2 Sales Breakdown by Segment

4.2.3 Sales Breakdown by Region

4.3 Expense Forecast

4.3.1 Expense Breakdown by Partner

4.3.2 Expense Breakdown by Segment

4.3.3 Expense Breakdown by Region

4.4 Linking Expenses to Strategy and Tactics

4.5 Contribution Margins

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Honest Marketing Plan

1. Executive Summary

Donated breast milk for sale is a product I will launch. Given the recent shortage of baby formula in the United States, I believe this is the boost the Honest company requires to improve, sell, garner attention, and make life easier for mothers. Not only will I have the best milk available for purchase, but I will also ensure that I am able to compete with my present competitors by halving the price.

2.0 Situation Analysis

Honest Company was founded in 2012 by actress Jessica Alba as well as entrepreneur Brian Lee. The company sells baby, beauty, as well as household products. The company has faced several lawsuits over the years alleging that its products are not as "natural" or "non-toxic" as advertised. However, The Honest Company has remained popular with consumers, due largely to its social media marketing efforts.

The Honest Company's marketing strategy should focus on continuing to build its brand identity as a trusted source of natural and safe products. The company should use social media and other available platforms to connect with parents and other consumers and should continue to create content that educates and informs its audience about the importance of using safe products. The Honest Company should also focus on expanding its product line to make sure to meet its needs of its customer base.

2.1 Market Summary

2.1.1 Market Demographics

The target demographic for this product includes anyone who has recently given birth or adopted a child within the last two years. This includes women who were expecting or adopting twins or triplets, as well as single mothers who opted for surrogacy or adoption after giving birth to one child. The majority of these women will be white (73%), with only about 2% being African American or Hispanic American. Most of them will be between the ages of 20-29 (44%), followed by those between 30-39 (31%).

2.1.2 Market Needs

2.1.3 Market Trends

2.1.4 Market Growth

2.2. SWOT Analysis

2.2.1 Strengths:

The Honest Company has a strong brand identity and is trusted by many consumers. The company has a large and loyal customer base. The company's products are sold by many major retailers.

2.2.2 Weaknesses:

The company has faced several lawsuits alleging that its products are not as "natural" or "non-toxic" as advertised. The company's product line is limited compared to its competitors.

2.2.3 Opportunities:

The company can continue to build its brand identity as a trusted source of natural and safe products. The company can expand its product line to ensure it meets the needs of its growing customer base.

2.2.4 Threats:

company faces stiff competition from other companies selling natural and safe products. The company's products may be perceived as being too expensive by some consumers.

3.0 Marketing Strategy

3.1 Mission:

The company should expand its product line to ensure it meets the needs of its growing of its customer base and advertise intensely. Advertisements will appear on all social media platforms, as well as during commercial breaks on all radio and television networks. For consumers who are qualified for government assistance programs, flyers with specialized information will be delivered to their homes. Flyers will also be available in nutrition, mom and baby, and OB/GYN departments/clinics in both private and hospital settings to ensure that no gaps exist and that this available service reaches the eyes and ears of the community.

3.2 Marketing Objectives

Honest Company's objectives should be to continue to build its brand identity as a trusted source of natural and safe products, to expand its product line to ensure it meets the needs of its growing of its customer base and to continue to use social media and other available sources to connect with parents and other consumers. The Honest Company should continue to build its brand identity as a trusted source of natural and safe products.

3.3 Financial Objectives

3.4 Target Markets

The target market for my product is women of all ages who have recently given birth. This is a small market, but it is growing as more and more families are choosing to raise their children in non-traditional ways. My product will be marketed toward these women because they are the ones most likely to need my service. They will have the most time on their hands, and they will be able to devote themselves to this project in a way that other people might not be able to.

3.5 Positioning

The positioning will focus on helping mothers by providing them with a breast milk substitute that is safe for their baby, easy to use, and convenient to store during the recent shortage of baby formula.

3.6 Strategy Pyramids

3.7 Marketing Mix

3.7.1 Services offered

Product: The product is breast milk. The breast milk is sourced from women who are lactating at the time of processing. The product will be sold online in partnership with Honest Company, which will handle all aspects of distribution and logistics.

3.7.2 Price

The price will be $10/ounce. This is a premium price, but it is justified by the fact that it is also a premium product. It's made from the best ingredients possible, and it's packaged in glass bottles that are reusable and recyclable.

3.7.3 Promotion

Promotion will be handled mainly through digital channels; that's where we have our greatest reach and most opportunities to engage directly with consumers and educate them about our brand and its mission. We'll also use traditional advertising channels like Facebook and Instagram to promote our campaigns, but those are supplemental rather than core components of our outreach strategy.

3.7.4 Service

The place will be exclusively online through the Honest Company website. There's no need for physical outlets because we're selling only a few ounces at a time, anywayso we can deliver anywhere there's an internet connection.

3.8 Marketing Research

Donated breast milk is already available for purchase online and costs between $3.00 and $5.00 per ounce in the United States. This cost will be reduced to $2.50 per ounce of breast milk by me.

4.0 Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.2.1 Sales Breakdown by Partner

4.2.2 Sales Breakdown by Segment

4.2.3 Sales Breakdown by Region

4.3 Expense Forecast

4.3.1 Expense Breakdown by Partner

4.3.2 Expense Breakdown by Segment

4.3.3 Expense Breakdown by Region

4.4 Linking Expenses to Strategy and Tactics

4.5 Contribution Margins

5.0 Controls 5.1. Implementation

5.2 Marketing Organization

5.3 Action Plan

The Honest Company needs help in creating and posting products and content that can "close the sale" as well as help them to reach a wider audience so it can appeal to more customers. I will not only make it easier and more economical to purchase during this crisis, but I will also cater to government assistance programs like WIC and SNAP, making it even easier for mothers all around the world to provide their babies with the nutrients they require. Breast milk will be available for purchasein half-gallon and gallon sizes. Weekly, bimonthly, and monthly autoship subscriptionoptions are available. Assuring that mothers can relax, knowing that their next shipment is already planned, and that their concerns about their baby's nourishment are no longer a thing.