It can be risky to include hurdles to your case studies, but with great risk comes great reward, right? In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads. The PDF is six pages but features big font and plenty of white space, so viewers can easily skim it in only a few minutes. Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. The case study is clean and easily scannable, with sections divided into "The Goal", "Top Omnichannel Obstacles", and images of "The Set-Up" and "The Launch." The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll the pages.

131. The creation of a successful new product depends on a company's understanding of its

________ and its ability to deliver ________ to customers.

132. Executives, manufacturing employees, and salespeople are all examples of ________.

133. Your firm wants to use external sources for new product ideas. After consulting with a

friend you learn that all of the following are common external sources except ________.

134. ABC has just brainstormed a large number of ideas for adding new products and services

after visiting several buying fairs. The owners will begin the first idea-reducing stage,

called ________ , to arrive at a realistic number to adopt.

135. In the concept testing stage of new-product development, a product concept in ________

form is presented to groups of target consumers.

136. After concept testing, a firm would engage in which stage in developing and marketing a

new product?

137. During which stage of new-product development is management most likely to estimate

minimum and maximum sales to assess the range of risk in launching a new product?

138. In the ________ stage of new-product development, products often undergo rigorous tests

to make sure that they perform safely and effectively or that consumers will find value in

them.

139. Under what circumstances might it be wise for a company to do little or no test marketing?

140. The major purpose of test marketing is to provide management with the information needed

to make a final decision about ________.