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It is important to use which type of metric to understand consumers' perceptions of and attitudes toward a brand? Quantitative ROI Number of shares User-generated
It is important to use which type of metric to understand consumers' perceptions of and attitudes toward a brand? Quantitative ROI Number of shares User-generated content Qualitative
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Dynamic Business Law
Authors: Nancy Kubasek, M. Neil Browne, Daniel Herron, Lucien Dhooge, Linda Barkacs
6th Edition
9781260733976
