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. It is the responsibility of Myer's marketers to develop value propositions. As a product and service retailer: Explain how Myer uses 'extended Marketing Mix'

. It is the responsibility of Myer's marketers to develop value propositions. As a product and service retailer:

Explain how Myer uses 'extended Marketing Mix' as their toolkit for value proposition. Discuss using examples (20 Marks).

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