It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.

• Match each business with the pricing strategy that you believe the business is using.
• Discuss why you think the business is using the pricing strategy that you did.

Business:

Bentley Motors

Motorola

Kohl's

Dish Network

Pricing Strategy:

Penetration Pricing

Pricing Skimming

Premium Pricing

Competitive Pricing

Economy Pricing

Promotional Pricing