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its totally related to principles of advertising please explain under the bullets or headings. and explain briefly 1. Explain With examples how do the following

its totally related to principles of advertising please explain under the bullets or headings. and explain briefly

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1. Explain With examples how do the following issue: plays a decisive role in initial screening of the selection criteria for an advertising agencies? (MARKS 15) a} Size of the Agency h) Creative Reputation and Capability :2} Media Pluchasing Capabilities

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