It's very had to answer this without an analysis of the percent of Disney's advertising spend on digital, in particular social media. It would also be good to know the target audience, we assume younger, is there a good match with it? Who is actually paying for Disney +, are they different than the end users? Is Disney using their streaming network differently than a Netflix, is it primarily to support their other products? - cinema movies, resorts, retail merch?

Is Disney trying to position themselves as an adult, teen or kids network?