IYAGA YE PIZEERIA Iyaga Ye Pizzeria located on the ground floor of the prestigious Metropole House in Uganda is in the process of crafting its strategic plan. It has contracted you to undertake an internal environmental analysis. Top on the list of the most critical factors for success in the pizzeria business are the uniqueness of the taste of the pizza, pricing, onsite order service time as well as off-site order delivery time. These are followed by quality of the business facility including the furniture and ambiance, existence of online platform for placing orders and the ability to maximize average daily revenue from sales of pizza and beverages. Other factors include promotion and customer care. Your audit unveiled a number of favourable and unfavourable situation of the pizzeria. While daily sales from on-site consumption of pizza has been increasing by an average of 5% due to the innovative and tasty recipe introduced by the chefs, the pizzeria lacks an online platform for ordering pizza, relying mostly on phone calls for off-site delivery. Revenue from beverages has also been increasing by an average of 20% per month. However, promotion has been largely restricted to in-house discounts resulting in no significant revenue gains and yet there is potential to increase revenue from off-site delivery by 20%. Moreover, the cost of advertising on TV and Print media have generally fallen, with huge potentials for off-site promotion. The pizzeria has also positioned itself as a price leader compared to its more expensive competitors along Jinja road. The service delivery time for both onsite and off-site is excellent standing at 10 minutes and 45 minutes respectively. The location of the pizzeria on Metropole House enjoys beautiful dcor and ambience, but suffers from limited parking space along Entebbe road.

Required:

1) Form the scenario described in the case above, design an IFE matrix for Iyaga Ye Pizzeria. (8 marks)

2) Identify two strategic goals that Iyaga Ye Pizzeria could pursue as most critical, given the internal environmental factors described in the case above. (4 marks)

3) For one of the goals you have chosen in (2) above propose one SMART objective that could be pursued by Iyaga Ye Pizzeria. (3 marks)