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Jen and Barry s ice cream shop charges $ 1 . 6 for a cone. Variable expenses are $ 0 . 3 5 per cone,

Jen and Barrys ice cream shop charges $1.6 for a cone. Variable expenses are $0.35 per cone, and fixed costs total $2,100 per month. A Valentines Day promotion is being planned for the second week of February. During this week, a person buying a cone at the regular price would receive a free cone for a friend. It is estimated that 700 additional cones would be sold and that 900 cones would be given away. Advertising costs for the promotion would be $135.
Required:
Calculate the effect of the promotion on operating income for the second week of February.
Do you think the promotion should occur?

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