John owns a small restaurant that specializes in serving healthy food. He is considering expanding his business by opening a new location in a nearby town. However, he is unsure about the feasibility and profitability of this decision.

Your task is to conduct several analyses to help John make an informed decision about expanding his business.

Analytical Hierarchical Process

Conduct an Analytical Hierarchical Process (AHP) analysis to evaluate the different options available to John for expanding his restaurant business.

Guidelines:

• Identify the decision criteria and sub-criteria, such as financial performance, customer satisfaction, and employee satisfaction.
• Assign weights to each criterion and sub-criterion to reflect its relative importance.
• Evaluate each option against each criterion and sub-criterion and assign a score to each option.
• Calculate the overall score for each option.

Hint: To conduct these analyses, you may use various tools and techniques such as decision tree software, SWOT analysis templates, cost/benefit analysis spreadsheets, multicriteria decision analysis software, and AHP software. You may also need to gather data and information about the market, competition, financial resources, and operational capabilities to conduct these analyses effectively.