Jonathan stops at a McDonald's drive$-$through and buys a hamburger. His order is neatly packed in a paper bag that has McDonald's motif on it$.$ Jonathan meets his friend Eric on his way back home. Without even seeing the word McDonald's on the paper bag, Eric recognizes that the package contains food from McDonald's. In this scenario, the coloring and design of the bag would constitute

Multiple Choice

trademark

trade dress

service mark

collective mark