K9s Crunchy, born out of a family's quest to find healthy pet food for their ailing pooch providing all the natural sustenance needed for a balanced diet has fueled the underlining desire to give the best to our best. Unfortunately for pet pooch, Crunchy's family, that was not the case. Yet it was just such desires that fueled the goal to provide and save as many beloved fur-babies with pet products that do so.Cultivating quality food meals made with high-quality proteins (duck, lamb, turkey, chicken and seafoods), while adding in superfoods (pumpkin, apples, carrots, blueberries and spinach) that help support pets with sensitive skin and stomachs, followed with blends of grain (oatmeal, flaxseed and quinoa) mixed with synthetic essential sources of amino acids (Taurine, Methionine, and L-Carnitine) for the heart health and overall immune health are all what K9s Crunchy strives to fulfill. Eco-friendly and sustainable pet products, whether they are found in our pet foods or in our line of pet products, are both attainable and beneficial.

Production Description & Intended Audience

K9s Crunchy is dedicated to the safety and overall health of our dogs. Only organic ingredients approved by the USDA and certified by the Association of American Feed Control Officials, AAFCO, are used. A few of our top-selling products include an all-natural rodent repellent, organic dog food, and biodegradable pet dishes. Since over 200,000 pets are poisoned each year from common household items (Fetch WebMD 2021), we understand the importance of our mission. Products like the all-natural repellent have been a game changer for many pet owners. This item can safely be sprayed directly on the dog's food to deter rodents, ants, and other pesky insects seeking an easy meal. Even more impressive, it is odorless and flavorless, so it does not affect the quality of our pet's food. Although K9s Crunchy is targeted towards dogs in general, we also have a food line for specific breeds, puppies, dogs with allergies and sensitive stomachs, along with pregnant mothers. These formulas have been scientifically tested and proven to nurture our pets' individual needs.

Product's Uniqueness

K9s Crunchy is a very high-quality product that is not only dog food, but it is healthy, organic, and incredibly good for the animal's digestive system. For dogs with extremely sensitive stomachs we provide proper nutrition. It gives dogsthe best chance to having the healthiest organic food they could ever have tasted, making them feel good and full while helping with their devolepment. Overall, the importance is that pets receive the best of the best. K9s Crunchy provides everything your pet needs in their diet. "I'm certain the practice originally got promoted by one of the pet-food companies. They likely observed that dogs who had been maintained on the same diet for months at a time such as company-owned dogs inducted into long-term feeding trials that are used to develop and test new foods often experienced transient diarrhea or upset stomachs when suddenly switched to a new diet. Some smart market researcher said, "Eureka! We can use this to build brand loyalty! Let's tell dog owners that switching foods causes digestive problems!" And it was likely an easy sell, because, in fact, people seem to have an innate tendency toward brand loyalty; most of us tend to buy the same type of dish soap or laundry detergent or breakfast cereal every time." (Kerns, 2017). K9s Crunchy helps animals enjoy a healthy meal that will give them the energy from the nutrients they need while not disrupting their digestive systems from switching their diet.

K9s Crunchy Showcase

An intended audience for K9s Crunchy is the owners who feel responsible for the health of their furry family members and desire to only give them all-natural ingredients, with no artificial byproducts, dyes, plastics, or other dangerous items. When countless options of pet food present their product as an ideal product but use byproducts and lesser quality foods, K9s Crunchy is filled with vitamins and minerals to help protect your family friend, nourishing them from the inside, resulting in a healthier appearance. K9s Crunchy prides itself not only to protect family pets but to protect natural wildlife by using environmentally safe practices and using recyclable materials for packaging needs. As the targeted audience is health conscientious, the best placement for K9s Crunchy is in health food stores such as Whole Foods and Trader Joe's, which are both well-known carriers of healthier options. Pet stores will also prove to be a marketable placement for K9s Crunchy for convenience. PetSmart locations offer a vet clinic and grooming area for pets. While visiting, patrons can view posters or banners with K9s Crunchy images that enforce the benefits of choosing it over competitors.

Media and Promotional Materials

Along the lines of messaging, along with the marketing campaign of posters in pet stores, K9s Crunchy's promotional materials can reach the target audience in many media sources. A television commercial that opens with a video montage of Crunchy the dog from the family who created the K9s Crunchy, at his healthiest point, with the family members voicing over, speaking about how they knew they needed something, yet nothing was available. Sharing their story, then presenting their solution so that countless others will not have to endure what they have experienced. The emotional appeal will encourage their target audience to act so as not to endure the same pains.

Radio advertisements too, can share the family's plight and inform consumers of the benefits of the product. An explanation of the ingredients will be in both media sources, which will be appealing to the health conscientious consumers. Printed media with the K9s Crunchy logo, displaying a variety of healthy dogs and puppies, are displayed on internet banners, which lead directly to K9s Crunchy's website. The landing page of the website will have a pop-up screen with an invitation for first-time visitors to join the K9sC club, allowing members to receive newsletters, coupons, product releases, and further ways for donations of family's struggling to pay vet bills.

Promotional Opportunity and Research

Most people love their dogs as if they were children. Most consider their pet their four-legged child. The reality is that dogs just like humans grow up, get older, and need more substance for their body to finish out their life in a strong way. Doctors found that dogs need just as many vitamins and minerals as humans do. Dogs need plenty of protein, fats, carbohydrates, vitamins, minerals, and tons of water (Flowers, 2020). Just as humans visit a dietitian for their eating habits, dogs need what is best for their overall health.

The health of a beloved K9 is nothing to take lightly which is why K9s Crunchy contains a perfect balance of everything the family dog will need to live a healthy life. It contains just the right amount for a balanced diet. It is water soluble for dogs who are more mature and are losing teeth and have difficulty chewing. Dogs deserve things they love just as much as anyone which is why it is derived from all natural ingredients that will make man's best friend fall in love all over again.

Researchers have found out that dogs suffer a lot of different issues from fleas and ticks and of more internal issues. Knowing this caused them to do some studies that ended with them finding out a few vitamins are key to help aid these issues. Vitamin B and C are crucial to any living animal and even more crucial to keep pesks out of the house. Fleas are the biggest pest and research has shown that garlic and Vitamin B1 are great for fighting off fleas (Brightman, 2018). The garlic is a deterrent for fleas and Vitamin B1 flows through the body making dogs less tasty to parasites.

K9s Crunchy can be found in any veterinarian's office and even in stores such as Target or PetSmart. The objective of K9s Crunchy is not to discredit the work of other competitors, but to show that there is so much that they did not put in that dogs are missing. Most dog food are processed and full of chemicals (Armstrong, 2021). The mission of K9s Crunchy is to cut out the processing of food and deliver something that is all natural, cost effective and beneficial for dogs so that they may be around for a long time. K9s Crunchy gives dogs a change so that they may live long.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

By reading my the paper above can you give me Two or three clearly stated objectives/goals for my campaign?