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Kodak will make a new camera ( work without battery ) 1-Outline the major variables ( Geographic, Demographic, psychographic and behavioral) that must be used
Kodak will make a new camera ( work without battery )
1-Outline the major variables ( Geographic, Demographic, psychographic and behavioral) that must be used for segmenting the market for kodak new camera
2-Choose the right target market and marketing targeting strategy ( undifferentiated , differentiated , concentrated (niche)or micro micromarketing )
3-Differentiation; the competitive advantage to create superior customer value
4-Positioning; the clear, distinctive and desirable place of your product in the minds of target customers.
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