Kodak will make a new camera ( work without battery )

1-Outline the major variables ( Geographic, Demographic, psychographic and behavioral) that must be used for segmenting the market for kodak new camera

2-Choose the right target market and marketing targeting strategy ( undifferentiated , differentiated , concentrated (niche)or micro micromarketing )

3-Differentiation; the competitive advantage to create superior customer value

4-Positioning; the clear, distinctive and desirable place of your product in the minds of target customers.