Krispy Natural Questions 1) Howr do you read the test market data? Are Pemherton looking at the right indicators? 2) Based upon the test results, should the company go national? What changes would you recommend to the plan {e.g. product structure; price strategy; push or pull advertising; selling and distribution methods}? 3) What is the likely competitive reaction? What strategy would you recommend to mitigate the risk of extensive competitor reaction? W111 upload the case