Question
Kroger is trying to determine which types of Vanilla Wafer cookies to stock. The wholesale cost Kroger is charged for a box of each type
Kroger is trying to determine which types of Vanilla Wafer cookies to stock. The wholesale cost Kroger is charged for a box of each type of cookie is shown in the following table: National 1 National 2 Generic Copycat $1.5 $2.00 50.90 $1.25 The wholesale price of a box of cookies is assumed equal to the product's quality. Each customer assigns a different value to quality, as shown in file Wafersdate_ x15x and Figure 5-11, For example, Customer 7 would value National I at 102 * (15), and so on. Your task Is to determine how to price each type of cookie and then to recommend which brands Kroger should stock to maximize profit from cookies.
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