Kyra Merriman

March $3,2024$

Instructions:

Calculate the conversion rate

If calculation is not possible, write $$NA$$

Firm

Target Action

$($for this Exercise$)$

Results

Conversion rate

A $($an e$-$retailer$)$

Purchase

Visitor: $6000$

Click: $3000$

Purchase: $2000$

B $($a social media$)$

View of ad

Visitor: $6000$

Click: $3000$

Auto view of advertising once the visitor visits the website

C $($a lead generator$)$

Lead

Visitor: $6000$

View: $6000$

D $($an affiliate marketer $$ YouTube channel$)$

Purchase

Visitor: $6000$

Click: $3000$

Purchase: $2000$

E $($Search engine$)$

Click

Visitor: $6000$

Click: $3000$

F $($a Marketplace$)$

Purchase

Visitor: $6000$

Click: $3000$

On cart: $2000$