___l -.;::'m.:; This Session's Journal Entry: Complete ONE ofthe followingjournai entries and upload the completed assignment here-> Journal Entry Ch 17 ' i 1. The Data Marketing and Analytics Association (DMA) is an advocacy organization whose intent is to encourage the ethical use of direct marketing to solve advertising and communication problems. The association's task is not easy given the ethical tension between members of the industry and consumer advocacy groups. Many of the complaints about invasion of privacy, highpressure tactics, and false information come from the direct marketing industry.\ lsit the DMA Web site at www.thedma.g:g :2. Examine how the DMA addresses ethics complaints and advocacy of the industry. What ethical issues do you think were adequately addressed by the DMA? What ethical issues do you think still need to be resolved? How would you rate the organization's effectiveness based on what you have seen and read