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Larissa is responsible for setting up the annual shareholder meeting which involves seven different groupswith six of the groups participating virtually. In addressing the coordination
Larissa is responsible for setting up the annual shareholder meeting which involves seven different groupswith six of the groups participating virtually. In addressing the coordination issues to get all of the virtual groups online on time, she is dealing with Multiple Choice constraints. control. immediacy. permanence. richness
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
