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Last year Minden Company introduced a new product and sold 14,500 units of it at a price of $78 per unit. The product's variable expenses

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Last year Minden Company introduced a new product and sold 14,500 units of it at a price of $78 per unit. The product's variable expenses are $48 per unit and its fixed expenses are $519,000 per yeat. Required: 1. What was this product's net operating income (loss) last year? 2. What is the product's break-even point in unit sales and dollar soies? 3. Assume the company has conducted o marketing study that estimates it can increase annual sales of this product by 5.000 units for each $2 teduction in its selling price. If the company will only consider price reductions in increments of $2 (eg, $76,$74, etc). what is the maximum annual profit that it can eam on this product? What sales volume and selling price per unit generate the moximutn profit? 4. What would be the break-even point in unit sales and in dollar sales using the selling price that you determined in requirement 3 ? Complete this question by entering your answers in the tabs below. Assume the cormpany has conducted a makketing study thet estimates it can incrase annual nales of thie product uy 5,000 units for each 52 reduction in its felkong price. If the company wili only cons ider price roduction in increments of s2 (e.9. S58, 566 , etc.). What is the maximum annual profit that it can earn on this product? whit aales volume and sellog price per unit genecote the maximum profit

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