lease brief about personal experiences of a servicelike Gym or Supermarket.

Marketing theories has been given at the end of the question please use those theories .

1. Very briefly, describe the business

2.How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

3.Apply relevant marketing concepts/theories from the lectures to your service encounter: (briefly describe the concept and its purpose as it applies your service encounter)

4.Using bullet points list three main issues that made you satisfied OR dissatisfied with this service encounter

5.Present evidence or data collected from the business that applies to the concept/theory:

6.What does your analysis, using the marketing and operations course concepts/theories, tell you about the company?

Marketing theory:

- The 4 / 7 P's (The extended marketing mix)

-The features of services - Intangibility, perishability, inseparability, heterogeneity

-The 3 stage model of consumption - Prepurchase, service encounter and post encounter stages

Market segmentation strategies