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LECTURE: Customer Behavior 1 0820 - Closed Captioned Why do some believe that to under-promise and over-deliver is a bad idea? What should a business
LECTURE: Customer Behavior 1 0820 - Closed Captioned
- Why do some believe that to under-promise and over-deliver is a bad idea?
- What should a business promise, and why?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
