Let's say that you are seriously thinking of creating a second-hand luxury goods retail business. Your mission is to repurpose luxury goods and prolong their use to consumers. During the Covid period, it seems that there is an upward trend for luxury secondary market. You want to truly understand your consumers first and you remember Erich Joachimsthaler's 3-part framework in driving value to customers. The first part of this framework is the demand landscape.

a. Describe your consumers' goals, activities, priorities, context/situation, passions and pain points using this landscape. Make sure that you connect this landscape with the situation given here.