Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Lever Europe, a division of Unllever, markets Snuggle fabric softener. But in 1 0 European countrles, it uses seven brand names, Including Kuschelweich in German,
Lever Europe, a division of Unllever, markets Snuggle fabric softener. But in European countrles, it uses seven brand names, Including Kuschelweich in German, Coccolino In Italy, and Mimosin In France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses an marketing strotegy.
Multiple Cholse
global
International
ethnocentric
transnational
mulidomestic
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started