List 3 external trends for each of the 5 areas for the Royal Caribbean (RCL). List the trend, an opportunity and/or threat that it creates for your company, how your company should respond to the trend, and the source.

The trend should be specific. For example, simply listing "new technology" as a trend is not useful, but rather listing a specific technology trend, such as "voice control technology for use in guest rooms" provides more information.

The response needs to be specific for your company. The source must be an external source-- not your company's website. The source must also be from within the past 3 years

Ecological

Trends Opportunity Threat Response Source

1. 1. 1. 1. 1.

2. 2. 2. 2. 2.

3. 3. 3. 3. 3.

Political

Trends Opportunity Threat Response Source

1. 1. 1. 1. 1.

2. 2. 2. 2. 2.

3. 3. 3. 3.