Lizzy Bikes is a medium - sized bike manufacturer located in the M nsterland . The company s objective is to produce bikes

Lizzy Bikes is a medium$-$sized bike manufacturer located in the M$ü$nsterland$.$ The company$’$s objective is to produce bikes for different customer groups. Due to their size, Lizzy Bikes focuses on the two following models, which they offer to their customers:

$-$ Leeze: A cheap standard bike, only available in one version and best suited for everyday use and short distances

$-$ Jovel: A high$-$priced and completely customizable e$-$bike.

Lizzy Bike sells its bikes in an online store as well as via local bike shops. Leeze is their best$-$selling model by far. It is often sold to customers not wanting to wait for their bike. Especially at the beginning of a new semester in M$ü$nster$,$ many Leezes are sold to students. The necessary parts for Leeze are sourced from three main suppliers. Orders are sent to the suppliers based on demand forecasts and the suppliers deliver parts to Lizzy Bike$’$s factory, where they are assembled into the model Leeze. Some bikes are kept on site to fulfill orders from the online store but the majority is delivered to local bike shops.

The process for Jovel looks a little different: Customers can use an online design tool to create their specific bike and choose from a wide option of parts. The number of possible bike designs is too big for Lizzy Bikes to store all parts in their warehouses and customers are typically fine with waiting for their completely customized bike. Hence, Lizzy Bike only starts sourcing and producing the bike after the customer order has arrived. Unlike with Leeze, Lizzy Bike collaborates with a larger number of specialized suppliers for Jovel and places the necessary orders at them to source all parts, which are needed to build the customized bike. The typical lead time is not too long, as the suppliers usually have a stock of the ordered parts and can send them right away. Once all parts arrived at Lizzy Bikes, the customized Jovel is assembled and directly send to the customer upon finalization.

$1.$ Where does the order penetration point for both bike models lie? Shortly discuss why this is the most fitting position based on the company$/$customer description.

$2.$ Which SCOR process categories are relevant for sourcing, making and delivering the two bike models?

$3.$ Looking at the SCOR process categories for enable, which is of highest importance for Lizzy Bikes? Why do you think so$?$

Recently, Lizzy Bikes decided to offer its bestselling model Leeze in more variations. Currently, Leeze is offered in one version, a basic black bike without any extras or additional comfort. While the basic model remains popular, more and more customers would like to add some individual details such as special wheels, a more comfortable saddle or extras such as a basket or a small air pump. Therefore, Lizzy Bikes wants to offer the freedom to add details to the basic model, which are easily mountable either at the factory or at bike stores.

$4.$ By giving customers the freedom to customize Leeze, the order penetration points has to be moved. Why is that the case? Which position would you suggest?