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Looking at the current situation in the time of COVID-19, your company decides to market its brand of expensive bikes in the UAE. As a
Looking at the current situation in the time of COVID-19, your company decides to market its brand of expensive bikes in the UAE. As a marketing manager, how would you choose between sales, production, product or marketing orientation? Justify your answer. Discuss two elements of the macro-environment that might currently affect your decision with specific reference to the bikes' local market. Give examples and reasons in your answer
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