Lush is a quintessentially British brand. Formed in 1994, it has a revolutionary approach to the creation and ethical sourcing of fresh beauty products, all made by hand. Lush could not be more different than the mass- produced cosmetics most consumers buy today. Lush is enjoying rapid global expansion. Research how this is being achieved and how they go about adapting their key messages to each new market while retaining their core message. (AACSB: Communication; Use of IT; Reflective Thinking)