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Luxura Inc. is a large cosmetics company that made an initial small investment in a start - up company, GreenDream, that was developing an organic
Luxura Inc. is a large cosmetics company that made an initial small investment in a startup company, GreenDream, that was developing an organic face lotion. This gave Luxura controlling interests in the startup company. However, GreenDream soon began to have financial difficulties because of principalagent problems. As a result, Luxura did not invest in the next stage of development and pulled out of the company. This approach to strategic alliance is referred to as a
realoptions perspective.
partial joint venture.
breakeven analysis.
credible commitment.
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