"Made in the U.S.A.", "Chocolate", "Organic": these terms were used as examples of challenges of marketing and branding, in particular with regards to linguistics challenges of financing when expanding distribution of a new product into a new foreign market challenges of logistics when expanding distribution of a new product into a new foreign market challenges of international marketing and branding, in particular with regards to the evolving laws for labeling and identification the persistent need to adapt products and brands to local market preferences, despite globalization and cultural convergence