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magine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G,
magine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier "relationship" company in your industry. oWhat could that mean? (10 points worth) oHow will you execute your plans to be the premier
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
