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Make a multi-point argument for the business value of pursuing an EA initiative to an organization that does not currently have EA. Cite your sources

Make a multi-point argument for the business value of pursuing an EA initiative to an organization that does not currently have EA. Cite your sources in your argument. You are addressing upper management. Include a discussion of issues that arise without EA as well as the value that is accrued with a successful EA. Include a discussion of measuring EA value.

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