Table of Contents > l'v'odule 1: The Meaning. Strategy. and Environment of Marketing 3 Module 1: Discussion: Mission.Vision, Module 1: Discussion: Mission, Vision, and Values A marketing plan should be based upon the business plan otthe organization. Such plans should include the mission. vision. and values ofthe organization. Choose an organization and find its mission, vision, and values statements. Discuss how these statements relate to marketing forthat organization. Include a link to these statements in your post. Ru brics E Discussion Topic Rubric