Malaysia Brand : Petronas

As a marketing team or a given super brand of Malaysia, you are now required to come up with a marketing proposal for the company for a new product. By analyzing the external risks faced and utilizing competitive advantages of the company, suggest the appropriate marketing mix strategies for the company. Using the necessary information and details, you are required to provide a write-up that consist of analysis and suggested strategies for the new product/services.

The write-up/ report should follow the following structure:

1) Background of the Company

a. Introduction of the company

b. Company's vision, mission and values

c. Industry Products / services offered

d. Business uniqueness e. Competitors / Substitutes

2) Target Market and Positioning Strategy

a. Segmentation Approach

b. Targeting Approach

c. Positioning Strategy

3) Strength & Weaknesses of Three Top Competitors

4) External Environment Analysis a

a. SWOT Analysis

b. Porter Five Forces Model

5) The Value Chain of the Company

6) Recommendation:

a. Competitive Strategy Option

i. Ansoff Matrix (Product/Market Expansion Grid)

ii. Porter Generic Strategies

iii. TOWS Matrix

b. Marketing Mix Strategies

i. Product

ii. Price

iii. Promotion

iv. Distribution

c. Action Plan and Requirement

i. Timeline

ii. Activities

iii. A Brief Marketing Action Plan For Year 2022