Question
Malaysia Brand : Petronas As a marketing team or a given super brand of Malaysia, you are now required to come up with a marketing
Malaysia Brand : Petronas
As a marketing team or a given super brand of Malaysia, you are now required to come up with a marketing proposal for the company for a new product. By analyzing the external risks faced and utilizing competitive advantages of the company, suggest the appropriate marketing mix strategies for the company. Using the necessary information and details, you are required to provide a write-up that consist of analysis and suggested strategies for the new product/services.
The write-up/ report should follow the following structure:
1) Background of the Company
a. Introduction of the company
b. Company's vision, mission and values
c. Industry Products / services offered
d. Business uniqueness e. Competitors / Substitutes
2) Target Market and Positioning Strategy
a. Segmentation Approach
b. Targeting Approach
c. Positioning Strategy
3) Strength & Weaknesses of Three Top Competitors
4) External Environment Analysis a
a. SWOT Analysis
b. Porter Five Forces Model
5) The Value Chain of the Company
6) Recommendation:
a. Competitive Strategy Option
i. Ansoff Matrix (Product/Market Expansion Grid)
ii. Porter Generic Strategies
iii. TOWS Matrix
b. Marketing Mix Strategies
i. Product
ii. Price
iii. Promotion
iv. Distribution
c. Action Plan and Requirement
i. Timeline
ii. Activities
iii. A Brief Marketing Action Plan For Year 2022
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