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Many retailers fear Amazon because of its vast selection and convenient ordering, but TSC isn't worried. While Amazon does carry some of Tractor Supply's merchandise,
Many retailers fear Amazon because of its vast selection and convenient ordering, but TSC isn't worried. While Amazon does carry some of Tractor Supply's merchandise, TSC feels the knowledge of its store associates combined with the high cost of shipping bulky farm-related items will keep customers coming to its brick-and-mortar locations. Based on this information, TSC is relying on what two parts of the retailing mix to compete against Amazon
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