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Market planning falls into three broad categories; formal, informal, and behavior marketing planning. Based upon what you have learned so far, what is the significance
Market planning falls into three broad categories; formal, informal, and behavior marketing planning. Based upon what you have learned so far, what is the significance of each of these market planning types? In your opinion what category is most effective?
Compare and contrast a company's macro and micro-environments. Select a company/product you are familiar with and discuss how this company responds to its changing environment.
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