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Market segmentation divides a market into well - defined slices. A market segment consists of a group of customers who share a similar set of
Market segmentation divides a market into welldefined slices. A market segment consists of a group of customers who share a similar set of needs and wants. The marketers task is to identify the appropriate number and nature of market segments and decide which ones to target. Which of the following is the market that Meredith Corporation targets?
a
Animal lovers
b
Women
c
Men
d
Senior citizens
e
Children
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