Marketers need to understand the promotional mix in order to produce effective

promotional campaign.

a) List the five (5) elements of the promotional mix together with one (1)

advantage and one (1) disadvantage of each element.

b) Salleh is promoted to a sales manager in Pharmaniaga Bhd. Using the basic

managerial functions, help Salleh to improve the firm's sales of pharmaceutical

products to several hospitals and clinics in Malaysia.