(marketing)

1. Choose a product. What is it?

2. What consumer product classification does it fall under? Explain your reasoning.

3. Who is the target market? Try to identify demographics, psychographics, and geographics.

4. Explain the important marketing mix considerations with this product:

Type of exposure (this has to do with level of distribution )

Price considerations

Branding effort (Should effort be put into gaining brand loyalty?)

Promotion (push vs. pull/type of media)

5. the consumer product classifications apply to services as well? Why or why not.