Marketing

Awake Running Case - Chapter 14 - Micro Mart, Macro Potential ( 3/9 points each question, see Rubric below) 1. Identify the characteristics of micro marts with respect to the following: level of service (low, moderate, high); product assortment (narrow, medium, broad); price (low, moderate, high) and gross margin (low, moderate, high). Note that variations on these options can be used (e.g." "moderately low"). 2. Are micro marts the most important non-store retalling method in the 21st century? Why or why not? 3. Outline a short presentation detailing how Awake Chocolate can create a Retail Marketing Strategy around the micro mart concept