MARKETNG 766

For this assignment, you will read the case on Greyston Download Greystonand answer the following questions: Who are the stakeholders for Greyston? After reading the case, what do you see as the main priorities that need to be addressed? Propose a solution that takes into account the main stakeholders in addressing and balancing these priorities. Do additional research on Benefit Corps. (this section should be at least 2 pages) What are the advantages and disadvantages of Benefit Corps? How has being a Benefit Corp helped Greyston Thrive. What are the marketing advantages of being a Benefit Corp? Certified B-Corps and Benefit Corps are slightly different and if you want to touch on the difference in your paper that is fine, but otherwise, we will treat them as conceptually the same).

Name some other successful Benefit Corps. In your estimation, are they a better model for socially responsible firms? Why or why not?

I will be looking for thoroughness and thoughtfulness in answering this question and how well you support your arguments/statements with evidence and/or research.

Have fun with this project. Benefit Corps are a relatively recent innovation in business organizations and it will be interesting to see how impactful this new business model is in addressing important social issues as time passes or also to see if it is just a passing fad.

A successful paper is at least 4 pages 1.5 spaced.