Mary Richards is a pricing manager of Caring Move, Inc., a local visiting nurse firm in the home care market. Richards has been asked to complete an analysis of profit margins for the firm. Unfortunately, her predecessor on this project was abruptly terminated, leaving only sketchy information on existing pricing practices.

Use the available data to complete the following table:

Hours of Price Marginal Markup Markup on Visiting Nurse Care per Day Cost of Service on Cost Price 1 $20 $13 53.8% 35.0% 2 35 26 3 50 28.2 -- 4 65 25% 20.0