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Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can
Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?
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Organizational Behavior
Authors: Mitchell Neubert, Bruno Dyck
1st edition
1118868439, 978-1118153338, 1118153332, 978-1118868430
