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MasterCard makes its analytics tools available to all of its member banks and other issuers. It knows that getting its clients to use these tools

MasterCard makes its analytics tools available to all of its member banks and other issuers. It knows that getting its clients to use these tools can be critical to keeping them as loyal customers. Discuss the steps that MasterCard can take to promote greater use of its BI and reporting tools by its clients. Who do you think larger or smaller clients will benefit most from MasterCards analytics tools? Why?

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