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Match the maketing strategy with its corresponding scenario: A fast - food restaurant offers a combo meal with a burger, fries, and a drink for
Match the maketing strategy with its corresponding scenario:
A fastfood restaurant offers a combo meal with a burger, fries, and a drink for a lower price than if each item were purchased separately. What pricing tactic is this an example of
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A company offers discounts for customers who purchase in bulk or large quantities. What pricing strategy does this represent?
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A smartphone manufacturer releases a budgetfriendly phone model specifically designed for consumers in emerging markets with lower purchasing power. What targeting approach is this an example of
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A company sets the price of its product based on the production cost plus a markup percentage. Which pricing method is being used?
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An online bookstore tailors its marketing messages and recommendations based on individual customers' browsing and purchase history. What targeting strategy is being employed?
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A software company creates specialized versions of its product tailored for different industries such as healthcare, finance, and education. What targeting strategy is the company employing?
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A sports apparel company sponsors a professional athlete and features them in their advertising campaigns. Which promotion strategy is being employed?
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A luxury car brand launches a marketing campaign showcasing its vehicles' advanced features and elegant design, targeting affluent consumers who prioritize status and performance. What targeting approach is this an example of
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A highend fashion brand designs its products specifically for affluent individuals who value luxury and exclusivity. What type of targeting strategy is the brand employing?
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A pet food company develops a line of organic, grainfree dog treats and markets them specifically to healthconscious pet owners who prioritize natural ingredients. What targeting strategy does this represent?
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A cosmetics company launches a new makeup line and partners with a popular beauty influencer on YouTube to create tutorial videos featuring their products. Which promotion strategy is being used?
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A smartphone manufacturer launches a new model and advertises its features and benefits on billboards, television, and social media platforms. What type of promotion is this?
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A car dealership offers zeropercent financing for qualified buyers and advertises this promotion through radio commercials and online banners. What type of promotion is this?
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A company decides to set the initial price for its new product lower than its competitors' prices to quickly gain market share. Which pricing strategy is the company employing?
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A manufacturer sells its products to retailers at a lower price with the agreement that they will sell the products at a specific retail price. What pricing strategy does this represent?
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A retail store offers a "Buy One, Get One Free" deal on select clothing items for a limited time. What type of promotion is this an example of
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A fastfood chain sends out coupons for discounted meals to customers via email. What type of promotion is this an example of
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A company sponsors a local charity event and issues a press release highlighting its commitment to social responsibility. Which promotion strategy is being employed?
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An insurance company hires a team of sales representatives to visit potential clients and explain the benefits of their policies facetoface. What promotion strategy is being used?
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A beverage company launches a new energy drink and targets its marketing efforts towards young adults aged who lead active lifestyles and seek an energy boost. What targeting strategy is the company using?
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A software company offers its product for free to individual users but charges businesses for premium features and support. What pricing strategy does this represent?
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A retail store prices its products at $ instead of $ to make them seem more affordable. What pricing tactic is the store using?
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A fastfood chain introduces a new menu item specifically aimed at vegetarian and vegan customers, capitalizing on the growing demand for plantbased options. What targeting approach is this an example of
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A luxury watch brand decides to maintain a high price for its products to maintain an exclusive image and emphasize quality. What pricing strategy is this an example of
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