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Mattel is trying several different strategies to sustain brand growth in slow markets. It has developed a line of high - fashion clothes to be
Mattel is trying several different strategies to sustain brand growth in slow markets. It has developed a line of highfashion clothes to be sold under the Barbie label as well as a perfume for preteen girls. In another move, it announced Barbie would "spend some time apart" from Ken, her longterm male doll companion. What is Mattel doing to the Barbie brand in order to grow?Select one: a showcasing it b repositioning itO c reverse engineering itO d demarketing it
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