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Maximum of 5 single spaced pages (references are not included in this number) Details-respond in depth to the following questions: Broadly speaking, where is the

  • Maximum of 5 single spaced pages (references are not included in this number)
  • Details-respond in depth to the following questions:
    • Broadly speaking, where is the most promising area of marketing analytics and why?
    • What role did/does COVID-19 have on the practice of marketing analytics?
    • Big-data has been and continues to be a broad area of interest/discussion/consternation among marketers and other related practitioners. What are your thoughts? How do you see this issue evolving moving forward?
    • What are your thoughts on the intersection between marketing analytics and ethics? Do you foresee any ethical issues with big data?

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